Recent and ongoing projects

Mission:

Through its office in Colombia, Canopy Growth, one of the most important cannabis companies in the world, mandated Insuco to:

• Elaborate a social investment program in Colombia, in accordance with (i) the group vision and values, (ii) local specificities and needs, and (iii) international best practices;
• Support the implementation of the program, through the identification of appropriate local partners and the development of strategic alliances;
• Produce operational tools in order to facilitate decision-making processes and allow for the evaluation of the impacts of the projects carried out in the framework of the social investment program.

Insuco implemented the following activities:

• First phase, participatory diagnosis: (i) literature review; (ii) stakeholder mapping and identification of potential partners; (iii) participative analysis of social risks and sectorial challenges; and (iv) analysis of local conflicts and land ownership.
• Second phase, design of the social investment program and its associated tools: (i) co-construction of the main intervention axes of the program; (ii) elaboration of the program and of prioritization criteria in terms of social investments; (iii) identification of potential projects to be supported and associated partners; (iv) development of a monitoring and evaluation plan.
• Third phase, support for the implementation of the social investment program, as well as of the monitoring and evaluation mechanisms.

Results:

The following deliverables have been submitted to the client:

• Literature review including: (i) an analysis of the Colombian context and territory as well as of the national regulations regarding cultivation, commercialization and use of cannabis seeds for medical and scientific purposes; (ii) a presentation of the international standards and best practices in terms of social investment;
• A participatory diagnosis report identifying interest groups for Canopy Growth and analysing social conflicts and land tenure issues in the region of activity of the company in Colombia;
• A proposition of social investment program;
• Detailed description of the social investment projects;
• A guide for the implementation of the social investment program with operational tools to facilitate the monitoring and evaluation of the projects.