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In early 2021, Insuco Peru collaborated to the development of The Ignite initiative – unleashing the power of entrepreneurs, which is implemented by Care Peru at the peruvian national level, as part of a global alliance focused on leveraging the power of Micro and Small Enterprises and their hard-working, struggling, and aspiring owners (Strivers), with particular attention given to the needs of women entrepreneurs. The project consisted in the elaboration of a diagnosis of the main needs of microentrepreneurs in a post-COVID context, based on the recruitment of profiles and the collection of qualitative information. The diagnosis was characterized by using a resilience and gender approach, which sought to identify the strategies used by the participants to develop their businesses in challenging contexts, facing different types of issues and barriers.

Through a characterization of the business activities, barriers and strategies adopted to cope with the COVID-19 crisis, Insuco Peru was able to generate a participatory business diagnosis of the financing needs of microentrepreneurs in 7 regions of the country, which allows identifying future actions for the development of their businesses.

Thanks to the Care Peru teams for their trust and for this fruitful collaboration!

(Photo Credit: Care)